tw3c #17: Web3 user onboarding checklist ✅

Welcome and GM to The Web3 CRM Brief - or short, tw3c.

tw3c is the number one Web3 CRM newsletter for founders and marketers who want to learn how to launch and scale a Web3 product or service with CRM tactics. In this newsletter, I'll share the most interesting stories about

👋 best practices to steal with pride📊 on-chain wallet data & analytics⛓ tool tips to make your life easierand actionable resources to make the most of your Web3 communities!

👋 One Checklist: Winning Strategies To Transform Your Web3 User Onboarding

From curious newcomers to engaged experts - what does it take?

New tools, platforms and business models are emerging at a pace like never before. With this comes a consumer market where there are substitute products for pretty much every need. But there is also a form of analysis paralysis because many applications and use cases look very similar.

So, how to stand out that the users choose you?

The onboarding experience has become a critical component in determining success.

Here's one for you:

🔲 User-Friendly Interface:Simplify navigation for ease of useEnsure consistency in layout and design elementsUse clear and concise language in all instructions and labels 🔲 Seamless Account Creation:Minimize the number of required fields for registrationOffer social media or single sign-on options for quicker registrationImplement strong but user-friendly security measures (e.g., two-factor authentication)

🔲 Web3 Wallet Integration:Provide clear instructions on setting up and connecting a web3 walletOffer compatibility with popular wallets like MetaMask, Trust Wallet, and WalletConnectFacilitate secure and straightforward wallet connection and disconnection 🔲 User Education:Develop comprehensive guides and tutorials for beginnersUse clear language and visuals to explain complex web3 conceptsOffer webinars, workshops, or video tutorials to further educate users 🔲 Onboarding Incentives:Offer rewards for completing the onboarding processImplement a referral program to encourage users to invite their friends and colleaguesProvide time-sensitive rewards to motivate users to take action 🔲 User Support:Establish responsive customer support channels, such as live chat or email supportDevelop a comprehensive FAQ section to address common user questionsOffer community support through forums or social media groups 🔲 Personalization:Allow users to customize their account settings and preferencesUse personalized recommendations to help users discover relevant content or featuresLeverage user data to tailor onboarding experiences based on user behavior and interests 🔲 Accessibility:Ensure your platform is accessible to users with disabilities by following WCAG guidelinesOffer language options for non-English speakersDesign your platform to be responsive and compatible with various devices and screen sizes 🔲 Feedback Loop:Encourage user feedback throughout the onboarding processImplement periodic surveys to gauge user satisfaction and identify areas for improvementUse analytics to identify bottlenecks or pain points in the onboarding process

Iterate, optimize, repeat!

📊 One Metric To Consider This Week: Abandonment Rate

Let's say you're revisiting your user onboarding process based on the checklist above. One of the first aspects you'll probably stumble upon is the account creation process.

If you're trying to understand how seamless your account creation process is, a useful metric to investigate further could be Abandonment Rate.

The metric shows the percentage of users who start the account creation process but do not complete it.

📏 Measurement: Track the number of users who begin the process and the number who abandon it before completion. 🔍 Interpretation: A high abandonment rate may indicate difficulties or pain points in the account creation process that need to be addressed.

⛓ One Tool To Look At This Week: TrustCheck

One of my very first Web3 experiences was... a rug pull.

Since then, you can hear me rambling about the security of decentralized applications, because my experience was not an isolated case. In fact, "[...] the 2 most common types of scams are "permissions compromises" and "rug pulls"."

And scams are also what most non-Web3 users are most hesitant about when thinking about interacting with a blockchain-based product or service.

Thus, speaking of key differentiators that elevate your user experience from your competition: strong but user-friendly security measures are a big one!

A free browser extension that I use as an end-user is TrustCheck, a nifty tool developed by Web3Builders, a group of former AWS, Oracle, Harvard, MIT and Coinbase employees:

"Whether its flagging phishing sites, drainers, spam loops, risky approvals, dangerous signing requests, or something else, we make it easy to understand what's about to happen when you transact."

What about partnering up with them and integrating it into your user experience to make sure your users navigate the space safely?

Kudos to Riccardo & team for building this :)

Thanks for reading! I hope you found it helpful.

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Until next week,Lea