tw3c #16: Rent your NFTs with Sony, master the tightrope act of growth & your edge in behavioral analytics w/ Cookie3

Welcome and GM to The Web3 CRM Brief - or short, tw3c. 

tw3c is the number one Web3 CRM newsletter for founders and marketers who want to learn how to launch and scale a Web3 product or service with CRM tactics. In this newsletter, I'll share the most interesting stories about

👋 community engagement📊 on-chain wallet data & analytics⛓ tool tipsand actionable best practices to make the most of your Web3 communities!

👋 One Best Practice: Sony Could Provide One Of The First Mass Use Cases For Interoperable Assets And Renting Of NFTs

Sony now has skin in the web3 game.

Picture this:

You're deeply immersed in your favorite PlayStation game, and suddenly, you have the power to acquire exclusive in-game assets, trade them with fellow gamers, or even rent them to friends. All of this made possible by NFTs and blockchain technology.

Sony Interactive Entertainment is set to redefine gaming experiences with its recently published patent, 'NFT Framework For Transferring And Using Digital Assets Between Game Platforms' (read it in full here). Here's a quick look at how they're planning to integrate NFTs into PlayStation games and the key takeaways you can apply to your own Web3 projects:

1. Seamless Cross-Platform Asset Exchange: Sony aims to create a framework that enables easy exchange of digital assets between game platforms on PlayStation devices, establishing a valuable connection between the company and its consumers.

2. NFT Marketplace: The patent reveals Sony's plans to support NFT sales through a dedicated marketplace backed by a digital ledger that publicly displays prices, enabling players to buy, sell, and trade their in-game assets.

3. NFT Rentals for Gamers and Streamers: In a truly groundbreaking move, another patent suggests that Sony intends to offer NFT rentals to players and streaming viewers, adding a whole new layer of interactivity and monetization possibilities for gamers.

Lessons to learn from Sony's approach?

👉 Identify and leverage the unique aspects of NFTs and blockchain technology to enhance the user experience in your specific industry or niche.

👉 Create an ecosystem that facilitates smooth user interactions, enabling them to exchange value and engage with your platform more deeply.

👉 Explore innovative ways to monetize your Web3 product or service, such as NFT rentals or exclusive in-platform marketplaces.

By combining NFTs and blockchain technology with the power of gaming, Sony is poised to unlock a world of possibilities for PlayStation users and set a new standard for interactive entertainment experiences.

📊 One Metric To Consider This Week: Newcomers Vs. Returning Users

In the rapidly evolving world of Web3, it's essential to keep a pulse on the composition of your user base to ensure the sustainability and expansion of your NFT project. Balancing the acquisition of fresh users with the retention of existing ones is key to long-term success.

To evaluate your project's performance in these aspects, pay attention to the Newcomers Vs. Returning Users metric.

This metric breaks down active addresses by differentiating between first-time and repeat users who have interacted with a specific NFT collection, shedding light on user growth and customer retention patterns.

General guideline:

• Large share of newcomers: your NFT project is effectively drawing in new users and expanding its reach

• Small share of newcomers: you might need to reevaluate your marketing or customer acquisition tactics to draw in more first-time users

By monitoring the Newcomers Vs. Returning Users metric, you can make data-driven choices about marketing initiatives, product enhancements, and community involvement.

Concentrate on the factors driving your NFT project's success and leverage those strengths to boost growth and solidify the future of your Web3 offering.

⛓ One Tool To Look At This Week: Cookie3

Knowing your user base is cool, you say? But don't know where to start to properly and sustainably analyze the composition of your user base? 

That's what this week's tool recommendation, Cookie3, brings to the table. By diving into your Web3 marketing funnel, you'll have a deeper understanding of your users' behaviors and preferences, giving you the edge in growing your audience.

• Analyze key marketing funnels metrics across web2 and web3

• Identify patterns in user preferences to grow your audience faster

• Make informed decisions using data from on-chain transactions, tokens and NFTs

• Get real-time insights into on-chain and off-chain user behavior and segmentation

Kudos to Filip & team for building this :)

Thanks for reading! I hope you found it helpful.

If you did:

1. Pass this newsletter on to 1 friend who would like to learn more about launching and scaling in Web3 using CRM tools and tactics.

2. Reply to this email. Is there anything you loved here?

3. Work with me 1:1. I'm opening up 2 more spots to work together this summer. Looking to launch and scale your project or service, but lacking marketing on your team? Reply with "Growth" to this e-mail and we'll hop on an intro call.

Until next week,Lea

P.S.: What to read next today? 👇