tw3c #22: How you can pull off the Nike 🤝 EA SPORTS effect

Welcome and GM to The Web3 CX Brief - or short, tw3c.

tw3c is the number one Web3 CX newsletter for founders and marketers who want to learn how to launch and scale a Web3 product or service with CX tactics. In this newsletter, I'll share the most interesting stories about

👋 best practices to steal with pride
📊 on-chain wallet data & analytics
⛓ tool tips to make your life easier

and actionable resources to make the most of your Web3 communities!

👋 One Best Practice: How You Can Pull Off The Nike 🤝 EA SPORTS Effect

Here's the tool stack I would use to get my shoe designs into the EA Sports FC (formerly FIFA) 2024 video game:

Nike .SWOOSH.

Wait… what?

Nike Virtual Studios and EA SPORTS have announced a new partnership that will integrate .SWOOSH virtual creations into the EA SPORTS titles. In doing so, they are enabling unprecedented participation from members of the .SWOOSH community, as community co-created designs are a key component of Nike's Web3 initiative.

The effect?

✅ Improved user segmentation via digital wallets
✅ Enhanced utility for .SWOOSH members
✅ Elevated self-expression and creativity
✅ New avenues for cross-promotions
✅ Personalized player experiences

Building partnerships to extend the benefits you can offer your community outside your own brand ecosystem adds significantly to your value proposition. That's why it's currently one of the most effective levers for organic growth on the web3.

How you can pull off the Nike 🤝 EA SPORTS effect:

1. Shared Values and Vision: Ensure that the potential partner aligns with your brand's values and long-term vision to avoid conflicts down the line.

2. Mutual Benefit: Identify what each party brings to the table and how each can benefit from the partnership to best leverage synergies.

3. Target Audience Alignment: Verify if the potential partner's target audience aligns with yours to make the most out of cross-promotion.

4. Brand Reputation: Consider the reputation of the potential partner to make sure it is in line with your brand’s values and ideals.

5. Legal and Compliance Check: Ensure the potential partner complies with necessary regulations, especially in the rapidly evolving world of web3 and cryptocurrencies.

6. Technical Compatibility: Make sure that your technical infrastructures can integrate with each other. This is particularly important for web3 brands, which often involve complex digital assets and platforms.

⛓ One Tool To Look At This Week: Smoothie

Identifying what makes a partnership a win-win situation not only for the brands involved, but also for both communities, is essential to achieving appropriate added value.

But how do you find a partner that fits your brand?

Smoothie might be a great starting point to research potential collaboration partners.

Let's say you are a music producer who wants to make your music more popular by using Web3 technology and community building.

Smoothie helps you find products and services in a category of your interest. Based on reviews and upvotes, you get a list of potential partners that have been vetted by the community like Bolero, the record label for every pocket.

Kudos to Matt & team for building this :)

Thanks for reading! I hope you found it helpful.

If you did:

1. Pass this newsletter on to 1 friend who would like to learn more about launching and scaling in Web3 using CRM tools and tactics.

2. Reply to this email. Is there anything you'd like to learn more about?

3. Work with me 1:1. Looking to take your product or service to the next level? Check out my 👉 Waitlist 👈 to learn how.

Until next week,
Lea