tw3c #21: Better Web3 user acquisition with this 👇 launch strategy

Welcome and GM to The Web3 CX Brief - or short, tw3c.

tw3c is the number one Web3 CX newsletter for founders and marketers who want to learn how to launch and scale a Web3 product or service with CX tactics. In this newsletter, I'll share the most interesting stories about

👋 best practices to steal with pride
📊 on-chain wallet data & analytics
⛓ tool tips to make your life easier

and actionable resources to make the most of your Web3 communities!

👋 One Best Practice: Better User Acquisition With This 👇 Launch Strategy

Imagine being able to handpick individuals whose passions align with your project's ethos and goals.

Sounds a bit tedious and manual as a user acquisition strategy?

This UA approach could solve it: Wave Mints.

The Wave Mint strategy was successfully used to launch the 1337 skulls pixel art project late last year as a free mint, but the way they pulled it off is timeless.

Free or low price point mints are becoming the norm for NFT projects. They are a great way to attract new users as the barrier to entry is low.
Yet:

❌ Free minting often attracts botnets and resellers
❌ This can dilute the community with those who just shop around
❌ Launching on a set date holds the risk of gas wars
❌ Each launch that follows is a bit of a cold start as there’s no core community

How the Wave Mint approach can help:

✅ The communities targeted during the waves are chosen based on similar projects to attract holders who will engage seriously with the project, which mitigates dilution.

✅ In the sequential wave minting, different groups are invited to mint NFTs in sequence, with each wave lasting anywhere from a few minutes to a couple of days, which mitigates gas wars.

✅ Unlike the traditional allow-listing, wave minting focuses on concentrated community engagement, which allows for a more inclusive and engaging onboarding process where everyone enjoys the same benefits regardless of which wave they belong to.

How to master the planning and technical integration:

👍 Smart Contracts: Develop smart contracts that control the minting process. These contracts define the number of tokens to be minted, set the rules for each minting wave, enforce the single mint per wallet rule, and be able to close and open minting waves as needed.

👍 Wallet List Management: For each wave, maintain a list of eligible wallets. Automate the updating process of that list to make sure that each wallet can only mint once, even if it qualifies for multiple waves.

👍 Security: With users minting from wallets that might hold valuable assets, the security of the platform and the minting process is critical. It includes protecting against false wave mints and implementing maximal security practices around all communication channels.

👍 Third-Party Services: To help with implementation, consider using third-party services or APIs that can help with parts of the process, such as querying wallet data, providing smart contract templates, or assisting with front-end integration. I have one for you:

⛓ One Tool To Look At This Week: Truffle

Depending on the in-house resources available, especially the dev part can sound daunting.

However, it’s also the part where most efficiencies can be achieved through automated rules for execution.

A tool box that I go to for their amazing guides is Truffle, the tool recommendation of the week.

Truffle provides a full suite of tools for smart contract development, including templates, testing tools, debugging and more:

✅ End-to-end smart contract development
✅ Fast and easy Ethereum simulation
✅ Solidity contracts & libraries
✅ Complete example dApps
✅ Best-in-class debugging
✅ Robust L1 & L2 support
✅ Front-end views

The easy-to-digest documentation is currently available for Ethereum, Quorum, Tezos, Filecoin, Hyperledger EVM, and other EVM-based chains.

Kudos to Wesley & team for building this :)

Thanks for reading! I hope you found it helpful.

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Until next week,
Lea